Zoom Forum on COVID Testing

In planning to safely remain open this summer, camps face significant challenges to meet state and federal guidelines to keep their communities safe at an affordable cost. In this Zoom Forum, Brad Guth from CIC Health (the newest Business Member of LOM) shared an overview of the role that COVID-19 testing can play in conjunction with other safety initiatives. He shared the latest guidance from the CDC, ACA and others along with an update on the range of testing options to support our communities.

CIC Health is among the largest COVID-19 testing service providers in the country, having facilitated over 1.5 million tests. The company has significant experience in testing in the school and youth-related environments, including a pooled PCR testing program implemented in more than 600 public schools.

Zoom Forum on Messaging

A recent LOM Zoom Forum featured a presentation and Q&A on proactive pitching, crafting a strong press release, and actively working to gain positive media coverage.  Kelley Freridge, ACA’s chief marketing officer, presented resources and tools you can use to gain positive media coverage about your camp heading into summer 2021.  We also talked about helping parents understand what to expect for summer 2021.