Tuesday, Feb 1

2:00 PM EST, 1:00 PM CST, 12:00 PM MST, 11:00 AM PST

60 min (45 for presentation, 15 more for Q/A)

So, you want to be more inclusive. GREAT! Which comes first – the diversity of participants or the marketing to encourage it?   Join us for a conversation about inclusive marketing.   Unfortunately, there is no easy checklist for inclusive marketing. It’s not something that has only one right way. However, there are a whole lot of wrong ways.  In this conversation, we’ll explore:

– What is inclusive marketing?

– Is inclusive marketing all or nothing or can it be somewhere in between?

– Best practices with imagery and language

– Authenticity in your marketing

– Pitfalls to avoid

– Examples of good inclusive marketing

Your webinar facilitators:

• Ross Murray, Senior Director of Education & Training at The GLAAD Media Institute; executive director of The Naming Project, a camp for youth who identify as LGBTQ and their allies; member of the Total Inclusion! Steering Committee.
• Darryl Thomson Powell, ELCA pastor; lifelong participant, leader, and lover of outdoor ministries; anti-racism trainer and process facilitator; member of the Total Inclusion! Steering Committee.
• Casey Fuerst, founder and managing partner of TicTacToe Marketing, formerly marketing director at Nebraska Lutheran Outdoor Ministries, and a past president of LOM; member of the original Think Tank for Total Inclusion!

Here’s the ZOOM link: Topic: LOM WEBINAR: Totally Inclusive Marketing
Time: Feb 1, 2022 02:00 PM Eastern, 1:00 PM Central, 12:00 PM Mountain, 11:00 AM Pacific
Join Zoom Meeting
https://us02web.zoom.us/j/85422691054?pwd=Y2VrMGtUazh1amwyYnZEakJzWXdSQT09
Meeting ID: 854 2269 1054
Passcode: 246174